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Question

What do you mean by "Website Best Practices"?

Answer

This section is about ways to facilitate the sharing of information from your website so that your information can appear on our pages with the utmost of ease possible (or, for that matter, any other media site such as ours).

The ideal is to have information easily shared/quoted and copy/pasted to media sites (such as ours) in order to market your site. The transfer of information should be made as easily for both you and the recipient media site and avoid any steps or webpage setups where extra work is necessary from which to get the information. (Note: The real test to this is for you to try to create an article from your webpages to another blank page (for example, a word processor page) to see how many steps are needed to collect information from your pages; then test-try other early music sites to compare.)

Best Practices

  • for sections of your site where you would like media organizations such as EarlyMusicNews.org to publish details on its pages, try to have them in a web format where “copy/paste” is possible. Although your website pages may look great with interactive content, such pages will often make copy/paste of text impossible, and, delay any posting of events/materials of your site for marketing purposes on site such as EarlyMusicNews.org. Simply said, sites where the information is easy to “copy/paste” are usually first in line for posting -- if you make it difficult to copy text, then, delays in publishing important details of your events will be slower to make it to media sites such as ours.

  • should you like to share information found on your website, adopt a copyright license that favours the sharing of information in a way that still promotes your site. One such license is the “Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) (or later)” -- this license is used by such large groups as the LibreOffice.org – Documents Section, Flickr, the US Whitehouse.gov website, section (some of other sites may be found here). In this case, “attribution” could (for sites such as EarlyMusicNews.org) would be as simple as quoting material on your pages and giving credit back to you in the form of a weblink redirecting the reader back to your site OR by crediting you by name. A redirecting weblink is more favourable as this will expose your site to more visitors and perhaps gain you more concert-audience individuals or increase traffic and “web recognition” of your site.

  • if you would like to manage the information on your site in a stricter fashion, have a “Media” section where materials of your group is either copy/paste-able or ready for download with accompanying copyright permissions.

  • have an “About” (”About us”) section that has a description of your group/organization.

  • events should have a clearly indicated date format. The dates should always include not only the day and month but ALSO the year.

  • finally, many groups make good use of keeping in touch with their regular ticket holders and media partners (such as EarlyMusicNews.org) by publishing a regular newsletter. The frequency of mailouts varies from group to group: some of the more active groups will mailout as often as twice monthly, but most will mailout a newsletter a few weeks prior to an upcoming event. Newsletters are extremely good communication tools available to music groups. These newsletters could be as simple as a regular email sent to your ticket-holder base and media organizations or as formal as newsletters managed by professional media groups. If you are not publishing a newsletter, you may want to consider looking at this as a possible marketing option.

  • Keeping communication lines open: if there is ever any of your group/organization’s information posted that you would like removed/corrected, please do approach our site admin or webmaster and request its removal. You will find that in ALL cases, your request will be observed and the material in question will be removed within a reasonable delay of time (usually as soon as the request is received by the admin/webmaster).  The email addresses are: Admin@EarlyMusicNews.org  or Webmaster@EarlyMusicNews.org  

On a personal note, I have found that the majority of individuals/groups/organizations have been more than willing to have their website/webpage content quoted (when used in context) and posted on our pages with redirection to their site. This has added some additional traffic to their site and added more web presence to their effort. The majority view this “sharing of information” good marketing strategy on “getting the word out” of their early music contributions. -- Marc Paré (Editor/Admin)