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News 2016: (US) The Washington Post: "NPR is graying, and public radio is worried about it" (By Paul Farhi 22 November 2016)

Contributed by admin on Nov 26, 2015

The greying of audience on US NPR (National Public Radio) has some concerns of aging audience and of perhaps a need to change marketing tactics to attract a younger clientele.

"Many of the listeners who grew up with NPR are now reaching retirement age, leaving NPR with a challenge: How can it attract younger and middle-aged audiences ...

Morning listening has dropped 11 percent overall since 2010, according to Nielsen research that NPR has made public; afternoon listening is down 6 percent over the same period.

Perhaps more troubling are the broader demographic trends ..."

Visit the The Washington Post website to read the full article.