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News 2016: (US) The Washington Post: "NPR is graying, and public radio is worried about it" (By Paul Farhi 22 November 2016)

Contributed by admin on Nov 26, 2015 - 07:40 AM

The greying of audience on US NPR (National Public Radio) has some concerns of aging audience and of perhaps a need to change marketing tactics to attract a younger clientele.

"Many of the listeners who grew up with NPR are now reaching retirement age, leaving NPR with a challenge: How can it attract younger and middle-aged audiences ...

Morning listening has dropped 11 percent overall since 2010, according to Nielsen research that NPR has made public; afternoon listening is down 6 percent over the same period.

Perhaps more troubling are the broader demographic trends ..."

Visit the The Washington Post website [2] to read the full article.

 

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